Seventh Generation is launching a new generation of Free & Clear diapers and training pants. We'd like to introduce you to Patrick G. and Louis C. of Seventh Generation's Baby division, who will share all the details!
Q: Tell us about Seventh Generation's upgraded diapers and training pants.
Pat & Louis: Seventh Generation is making exciting changes to our diapers and training pants, both inside and out. Our diapers and training pants now have an improved environmental footprint, as we move to a redesigned, lighter-weight core that is both more efficient at absorption and uses less wood pulp. We still offer the same premium absorbency and comfort for your baby, but these changes, as well as a reduction in the size of our plastic packaging, mean that each pack of Seventh Generation diapers now contributes less overall landfill waste than before.
Also, our new look makes it easier to understand just what makes our Free & Clear diapers and training pants different. As always, our diapers are FREE of chlorine processing; they are also free of fragrances, latex, and petroleum-based lotions, so you get to decide what touches your child's sensitive skin.
Q: Tell us more about why Seventh Generation's new diapers and training pants are now more sustainable.
Pat: Seventh Generation is committed to continually improving the footprint of all our products, while providing the premium performance that our consumers expect. By using more advanced and efficient materials in our diaper core, we are able to provide the same great absorbency and leakage protection while reducing the overall mass of the diaper. Our diapers are approximately 20% lighter than when we first introduced them in 2005. The result is less overall landfill waste, even as we continue to pursue other technologies that will deliver even more sustainable solutions in the future.
Q: Why doesn't Seventh Generation use chlorine in its diapers?
Louis: We believe in processing without the use of chemicals containing chlorine because using chlorine in the processing of paper or other products produces chlorinated hydrocarbons, which have a negative impact on the environment. By choosing not to use chlorine in our paper products processing, we help reduce the overall amount of chlorinated toxins released into the environment and in that way we're helping to make the world a healthier place for you and your family.
Q: Any changes to Seventh Generation baby wipes?
Pat & Louis: The only change to our baby wipes is the packaging and new lower pricing! Our packages now better call out that our hypoallergenic baby wipes are free of chlorine processing, free of fragrances and dyes, and free of alcohol.
You'll also start to see prices on our wipes drop by 10-15%. We've done this in order to make them more affordable and accessible to a wider group of consumers.
Q: Where can I buy your new diapers?
A: Our diapers are available at Amazon.com, Diapers.com, Drugstore.com, and at other etailers, grocery stores, natural product stores, and mass merchants. For a full list, click here.
