Mainstream Media Catches On To Cleaner Issues | Seventh Generation
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Mainstream Media Catches On To Cleaner Issues


The wave of change continues to accelerate. For almost 20 years stories about whether or not household cleaning products are safe appeared only in relatively obscure environmental magazines if at all! At last these challenges are being raised in the mainstream media, specifically, in this case, in a big article in today's New York Times.

That’s cause for celebration. We’ve come a long way, but in many respects we have also only just begun. Household cleaning products are still exempt from having to disclose their ingredients (which of course Seventh Generation does), independent third party safety testing or government supervision of warning labels. There's more work to do! But it starts with getting the word out, which, given the New York Times' large national circulation, this coverage of the issue does on a promising scale.