The Greatest Movie Ever Sold
Oscar®-nominated filmmaker Morgan Spurlock (the guy behind Super Size Me) explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
With humor and insight, the film unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
Seventh Generation products will appear in this film, which opens April 22nd in select cities. Go here for showtimes and locations.
See the trailer: