Get Out of Hot Water
A few years ago, before I worked at Seventh Generation, I heard Jeffrey Hollender, our Chief Inspired Protagonist, speak about an environmental audit the company had recently completed. Everyone was surprised by the biggest negative impact the audit found -- the amount of energy used to heat water so laundry detergent would work better. Indeed, 90% of the energy consumed getting clothes clean is used to heat the water for washing machines.
Fast forward to today, and our new Get Out of Hot Water campaign, which tells you how much energy and money you can save by switching to cold water wash. (Our 2X Concentrated Laundry Liquids are formulated to give clothes a hot water clean but with the energy savings of cold water.)
Visit the Get Out of Hot Water website to Take the Cold Water Pledge and receive a free copy of Naturally Clean, the Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, while supplies last. Co-authored by Jeffrey, it’s a full load of useful tips and valuable information for putting your home through a healthy spin cycle.