The Financial Dividends of Environmental Responsibility | Seventh Generation
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The Financial Dividends of Environmental Responsibility

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Every once in awhile an idea comes down the pike that has the potential to revolutionize the world. This one from Jim Rogers, the chairman and chief executive of Duke Energy, is just such a stroke of genius. Rogers suggests replacing the current electric regulatory system, which encourages electric utilities to generate more energy usage, with one that rewards power companies for increasing their customers' energy efficiency. This is exactly the kind of leadership we need from the business community. Three cheers for Jim Rogers, the chairman and chief executive of Duke Energy and for Tom Friedman for covering this important story!!

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