We’re thrilled to see Seventh Generation's Natural 4X Laundry Detergent bottle get the attention it deserves! Fast Company magazine applauds our new direction and graphically compares the life cycle of the eco-friendly, cardboard bottle to that of an ordinary recycled plastic container.
The article offers an eye-opening look at the resources saved and waste avoided throughout the supply chain, not to mention the significantly higher likelihood of consumers actually recycling the 4x cardboard bottle.
Which is exactly what we had in mind when we designed it. View the entire Fast Company article here.