An Education in Feminine Care | Seventh Generation
Skip to Content
  • Pin It

An Education in Feminine Care

Author: sheila.B

Organic Cotton TamponsDid you know that more than 80% of all consumer products -- including most big-ticket items like cars -- are purchased by women in the United States? That's according to Bridget Brennan's great book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. Globally, women control about $20 trillion in annual consumer spending, according to The Female Economy, an article in the Harvard Business Review by Michael J. Silverstein and Kate Sayre.

Women do research online, talk to friends, price shop, and educate themselves before they hand over their hard-earned cash. Just think about it -- whether women are at the market deciding between conventional beef, beef grown without hormones or treated with antibiotics, or grass-fed beef -- they are constantly making informed decisions.

Long gone are the days when women were willing to let manufacturers tell them what they wanted. Now, women are demanding that manufacturers create the consumer products they need. In her book, Brennan conveys a great story about a man and woman going into a car dealership ready to buy a car. Upon taking the car for a test drive, the woman noticed that the cup holder in the car was not configured to hold a large size coffee cup -- the kind she carried to work every day. As a result, she walked away from the dealership, walked into another car dealer and bought the car that met her needs.

But despite the strides we have made as informed consumers, there are still some areas where we typically don't ask enough questions. One of those areas is feminine care. Each month, year after year, we buy tampons without much, or even any thought to the manufacturing process or how the ingredients were grown or sourced. I encourage you to start asking whether your tampons are made from conventional cotton, or whether they are made of organic cotton, which is cotton grown without the use of pesticides. You should also ask whether the product includes synthetic fragrances, or is it fragrance-free?

It's time to open the window on a category of products that come into contact with the most intimate parts of our bodies. Women do a great job researching almost everything else. Isn't it time to look more closely at feminine care?

For more information, visit


ebagley picture
I LOVE Seventh Generation feminine products! I have very sensitive skin and these are the only products I have found that don't cause irritation. Definitely worth consideration. As far as being more "green", I also have tried washable cloth products, but the SG products are great for when I'm away from home.
Darebear picture
That's not a 'need'...she could cut down to a smaller size of coffee, unless that was the only difference between the two cars. It is however a great example of how people shouldn't behave if they want to reduce how much they consume..with some trivial things you'll just have to tough it out for the better (in the long run). It is nice to see products like the chlorine free tampons, and the Diva Cup is pretty intriguing!
AdvicePeeps picture
I think pads are just as important to take note of when it comes to our bodies and health. I switched to Seventh Generation pads and my flow became lighter and shorter without changing anything else. I think that speaks volumes. I can't do tampons for a multitude of reasons. I stick with Seventh Generation pads and I'm happy about the quality. We're putting these things on such sensitive parts of our bodies. We're wondering why we have so much cervical cancer. We wonder why we are becoming infertile. We wonder why we hurt, itch, and feel uncomfortable down there many times. It's as simple as making the switch, in my opinion. How can chlorine bleach be good for the womanly parts anyway? Thanks!
akflynn picture
agreed with brecheese; reusable and LOTS cheaper. Plus you can get latex-free.
brecheese picture
Why doesn't Seventh Gen. look into making something like the Diva Cup. It is safe, easy, incredibly cheap compared with tampons and pads, and enormously cuts back on production and waste.
hmusgrove picture
I started thinking about it last year and have totally switched to organic cotton tampons, after having made the switch several years ago from plastic applicators to cardboard applicators. Changing to organic cotton was really one of the last things I thought about as I became more conscious about what I buy. And it turned out to be the easiest thing I've done to help green my household. Who knew buying organic cotton tampons would be easier to find than organic cotton underwear in the stores? Your products are everywhere, and easy to find. Simple switch to make. Thanks!