We’ve had a few things to say about Toyota’s disappointing decision to oppose efforts to increase average fuel efficiency standards to 35 mpg by 2020. And apparently we’re not the only ones. Nine environmental orgs have come together to create a new website, TruthAboutToyoya.com and jump start the effort to convince the automaker to do the right thing.
There are going to be rallies at Toyota dealerships to call attention to the issue and some full page ads in big national newspapers. Hopefully by the time it’s all over, Toyota will figure out that its penny-wise-pound-foolish stance is driving its image (and sales) into the ditch, and the company will change its mind and actually be the responsible caring carmaker its marketing department keeps telling us it is. Visit the web site and check out what’s up. And if you’ve got a Prius or were thinking about one and maybe aren’t so much anymore, the most effectove action you can take is to tell the company how you feel. (There’s a page on the new website that makes it easy to send your own message.)