Corporate Consciousness Report and Contest to Win $5,000 | Seventh Generation
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Corporate Consciousness Report and Contest to Win $5,000

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Seventh Generation Corporate Consciousness Report 2007Every year we take a hard look at what Seventh Generation is doing to move our understanding of sustainability and corporate responsibility forward. How do we define sustainability? Do we really walk the walk? From a practical standpoint, how well do we incorporate the idea of the Iroquois quote, "In our every deliberation, we must consider the impact of our decisions on the next seven generations?"

The journey is intense, consciousness-expanding, and humbling. We have come to learn that "you can't do it alone" -- that you need to find more and more ways to work within all the systems you touch. At Seventh Generation, we employ sustainability-think to find how to truly "do more with less."

We just released our 2007 Corporate Consciousness Report. We reveal all the information/data that discloses where we are on the journey of sustainability, and we tell many stories about how all our folks (employees and stakeholders) are getting us there. Oddly, the process of changing what you know to what you are discovering is what sustainability is all about.

Please read the report, and please let us know what you think by commenting to this post. Your feedback helps us understand how to get better. In the words of Shakespeare's Hamlet, "be cruel only to be kind."

To celebrate the release of the report, we are running a contest. Tell us about an idea in the report that inspired you, and how you would use $5,000 to take that idea and make a difference. Click here for information on how to apply.

As always, thank you.

Gregor Barnum
Director of Corporate Consciousness
Seventh Generation

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eco gren picture
eco gren
08/03/08
I run a retail store in Manhattan Beach California. After becoming eco conscious I incorporated going green into not just my everyday home life but also my work life. I knew I wanted to make a little difference and wanted for all my customers to do the same. With the understanding that going green was going to be a slow process I began just there. Most all products I carry in the store do not require a consumer bag so, I simply asked the question "would you like a bag?" and surprisingly most all customers will decline a bag. But it just didn't stop there, a conversation will evolve from it and the consumer will either add to how important going green is or they would smile back. As of 2009 the City of Manhattan Beach will ban all plastic consumer bags, which I'm so very thrilled about. With that in mind why wait until 2009 I wanted to make a difference right away, so I began selling washable tote bags (what a big hit).