We all have our reasons for loving Seventh Generation. My connection with the brand started a few years ago, when I developed chemical sensitivity. My situation led me into a natural foods market, where I looked for ways to remove toxins from my daily life. For me, it was love at first sight. My loyalty was born the moment I picked up a bottle of Free & Clear hand dish liquid and read the label. It said, "you are making a difference," and went on to tell me that:
- By purchasing this product you are helping to keep toxic chemicals out of our air, our water, and our environment
- Seventh Generation donates a percentage of its profits to organizations working for positive change
- Seventh Generation products are formulated to be safe for your family and the environment
- And then, as if all that were not enough, that quirky little label thanked me for caring about this and the next seven generations.