Change It 2008 is here! | Seventh Generation
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Change It 2008 is here!

Author: Lara Petersen

Change It 2008For the third year in a row, Seventh Generation has teamed up with Greenpeace to create a program designed to train and empower students to become the next generation of leaders in the global movement for change.

Change It '08 is an all-expenses-paid week of grassroots educational training funded by Seventh Generation and led by experts from Greenpeace and other progressive organizations. Building on the success of the last two years, the program will teach dedicated full- and part-time students, ages 18 to 24, how to take on the toughest global challenges of our time.

The program started last week in Boston, and is just now wrapping up the training of over 70 participants in lobbying, organizing techniques, media and communications, and conducting peaceful demonstrations. The second portion of the program will train another 70 students in Seattle from July 26-31.

A new subject added to this year's program will be to train students on how to recognize and challenge "greenwashing," the deliberate misleading of consumers about environmental policies and practices, and on how to run successful global warming advocacy campaigns.

Speakers in Boston this past week included author, activist, and organizer of Step It Up and, Bill McKibben; journalist and Pulitzer Prize winner, Ross Gelbspan; Kelle Louaillier of Corporate Accountability; Executive Director of Greenpeace USA, John Passacantando; Judy Bonds, co-director for Coal River Mountain Watch; and Gary Cohen the co-Executive Director of Health Care Without Harm.

For a list of the speakers who will be coming to the training in Seattle, and to read about the participants, visit