Carbon Footprint product labeling
By White Rhino - September 20, 2007
Not one for surveys, but when I saw this article that 44% Of UK Shoppers Would Buy Brand With Smaller Carbon Footprint, I wondered if a carbon-footprint-label would be something shoppers in the US would pay attention to and that would influence their shopping choices. Would love to think about a 7th Gen product's footprint-label for all of our products. Would this make a difference in your shopping choices? thoughts? Thanks. WR










