Baby Tender Bottoms with New Thicker & Softer Free & Clear Baby Wipes | Seventh Generation
Skip to Content
  • Pin It

Baby Tender Bottoms with New Thicker & Softer Free & Clear Baby Wipes

Author: Seventh Generation

If you've ever dealt with one of those "uh-oh" messes, you'll know why parents everywhere are loving our new and improved Free & Clear Baby Wipes. Larger, softer and more moist than our old wipes, our new Free & Clear Baby Wipes combine gentle, cloth-like performance with the thickness you need to wipe away little (and big) messes.


The great news is that in the process of developing a better product, we also made one that was better for the environment than its predecessor.  Here's why:  Our old wipes were made from 65% viscose, a polymerized plastic, and 35% PET. We reduced plastic use in our new wipes by 70% through the use of plant materials. The new, larger size also helps reduce waste as a lot of moms tell us that one wipe now does the work of two or three. Making the change from the previous material also allowed Seventh Generation to meet its entire yearly goal of cutting virgin plastic use by 80% in 2014.


Our new packaging has its own eco-story to tell. The plastic tub seemed like a great idea when we first started offering it. Like many manufacturers, over the years we faced the challenge of making the tub tight enough to prevent the wipes from drying out. Even putting a plastic wrap around the plastic tub didn’t solve the problem so we decided that new technology was required.


Lifecycle analysis showed us that a 47% reduction in global warming potential was possible with a refill-style pack as opposed to a plastic tub. This offered us the opportunity to improve our environmental footprint significantly. We knew, though, that our consumers prefer snap closures over tape seals. As a result we developed a refill-style pack with a plastic closure system for our package of 64 wipes. You'll find it keeps the baby wipes at the proper moisture level to make your job much easier. Of course, if you preferred the tape seal system, that refill pack is still available to you with our larger size packages of 128 and 256 wipes.


As always, our baby wipes are free of alcohol, dyes, synthetic fragrances, parabens and phthalates. Keep a spare pack handy for clean-up on the go. You’ll love the way the generously sized wipes handle meal-time spills, grubby hands, muddy feet and everything in-between!


Let us know what you love most about our new Free & Clear Baby Wipes.