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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

The Light at My Journey's End

Author: Jeffrey Hollender
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Monday, September 11th, 2006,
Charlotte, Vermont

I spent yesterday looking out the windows of planes. Looking down on a world I could barely see, feel or touch. For the better part of twelve hours I made the trip from Cortes Island, to Seattle, on to Washington, DC, and then home to Burlington, walking into the door of my home at the stroke of midnight.

Today is a celebration of sunlight, bright green colors, and crystal specks glowing off the lake. This is an amazing place to come back to on a day like today. Well actually it's an amazing place to return to almost any day but today especially. This is a day to decompress, to go slow, to look and listen. A day without phone calls or e-mail. A day to be home.

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The Week After Labor Day

Author: Jeffrey Hollender
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The expansive time and space of the long Labor Day weekend has faded, almost as if it never happened. Where does the past actually go other than taking up some space somewhere in my mind? I’m 36,000 feet up in the sky generating CO2 emissions that I’ll have to offset. The expansiveness has now moved from my mind to the picture outside my window. The sun just dipped down below the horizon. We aren’t heading West fast enough to keep it in sight as I fly in the late afternoon from Washington DC to Seattle, where I will head out to Cortes Island, off the Vancouver coast, to give a talk at the Hollyhock Institute.

In a few short days I have marched 10 miles in a Global Warming action, met with the head of labor’s largest union, spent 2 ½ days in a Greenpeace Board meeting, and tried to exercise and meditate enough to keep my head in a place that allows me to keep contributing to the creation of a future that my three children will want to live in.

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A Country that Works... Wow, What a Great Idea!

Author: Jeffrey Hollender
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I got to spend some time during the week hanging out with Andy Stern, the visionary President of the Service Employees International Union, the biggest, fastest-growing union in North America. I have often joked that “unions” are like a bad brand. Either someone needs to reinvent them or they will continue to die. Well Andy Stern is the man.

He thinks systemically about whole solutions that benefit all stakeholders. He knows than unions can’t thrive if they put companies out of business and that redesigning our health care system (we spend twice as much as the UK and we’re half as healthy) is perhaps the most critical change we need to make to ensure we can continue to create an environment that allows America to compete in the global marketplace. Wal-Mart Watch is also his brain child and while controversial, he deserves lots of credit for getting Wal-Mart headed in the right direction. His new book is just out,
A Country that Works – Getting America Back on Track. I can’t wait to read it! In the meantime, I’ve been checking out his blog entries
at the Huffington Post

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In the Swirl with Peter Senge

Author: Jeffrey Hollender
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On a mostly sunny late afternoon last week, Peter Senge
and I crossed paths at Trapp Family Lodge in Stowe, where he was vacationing with his family, and I was attending a management retreat. As frequent readers of the Inspired Protagonist know, I’m a huge fan of Peter’s. During the conversation he shared two thoughts on strategic planning that resonated with me since that’s what I was in Stowe trying to do.

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A Summer at Seventh Gen

Author: the Inkslinger
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Here's a guest post from Hunter, our summer intern from Stanford Business School...

So I’d heard of Seventh Generation, and I’d used some of the products, but when I saw their summer internship posted on the Net Impact website, I thought it would be the perfect opportunity for me. Luckily the powers that be agreed, and at the end of an interview that was more of a comedy routine by Duke, Courtney and Chrystie, they offered me the internship, and I accepted.

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Thoughts From Summer’s End

Author: Jeffrey Hollender
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Tags:

(Note: I wrote this over the Labor Day weekend, and I've been debating about whether to post it until just now. Please let me know what you think.)

The remnants of a hurricane blow through northern New England leaving the sky cloudy and the ground damp. The temperature isn’t quite cool enough for a bath, but I take several anyway to escape to that clearly defined warm space. The endless possibility leaves me at a loss for where I fit into the huge landscape. While my place is so well defined in other people’s minds, it is unclear in my own. The empty space of a long weekend extends the uncertainty. So I write to see what I write in the hope that the formality of the words on this page will reveal something that seems to escape the informality of my mind.

The rapid movement of the work week is easier. It leaves few unfilled spaces and little time to recalibrate my purpose and meaning in the universe. But somehow that place of reflection is always where I return to over and over, year after year. Given enough time and space the same question reemerges. The mind that asks it may be different, but the question remains remarkably the same. I, of course, have answers. But none that I choose to attach myself to.

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A Walk to Stop Global Warming With Bill McKibben

Author: Jeffrey Hollender
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This Labor Day weekend Bill McKibben with the help of Greenpeace, Middlebury College, and Vermont activists organized a five-day walk from Robert Frost's old writing cabin in Ripton, Vermont to the Burlington waterfront. John Murphy (our senior sales sage) and I joined the event Sunday evening at Shelburne Farms, where we camped for the night before walking the last eight miles into Burlington yesterday.

Now if someone asked me to walk that far for almost any other reason I probably would have said no. But this walk, filled with delightful non-stop converstion with a wonderful community of caring Vermonters, was a delight. The event positively and hopefully addressed the most important issue of our time.

Here I am with Middlebury College Student and ChangeIt participant Meg

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Here are some more reflections from students from our July ChangeIt program with Greenpeace. There is the montage v-log, and the written piece below. --WR

From Laura Noll:

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7th Gen Natural Mint Party

Author: White Rhino
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Martin Wolf, the Director of Product Consciousness at 7th Gen put on a brief and yet minty mint-party, celebrating the release
of our naturally minted toilet bowl cleaner. The scent for the past four years has been from a synthetic source. The video-log
tells the rest...

WR

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On the Road to Running on Vegetable Oil

Author: Jeffrey Hollender
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Well, the first leg of the journey is complete. I recently purchased a 1983 Mercedes Diesel station Wagon with somewhere over 128,000 miles on it.

While the next step is the biofuel conversion, just the change to this car has been pretty significant. When you sit in the driver’s seat you feel as if you’re slipping into an antique arm chair. You sink into the depth of something that someone else has been sitting in for much of their life.

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