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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

A Greener Apple

Author: Jeffrey Hollender
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Everyday as I read through the news, I'm committed to not let it get me down. And as you know… that ain’t easy. Well, it just got a lot harder.

The only computer I’ve ever owned in my life is an Apple. When our IT department told the company that everyone would be using PC’s, I said, "Great, but not me." When Apple came out with their first lap top, a suitcase sized device, I was one of the first to buy it. My 12 inch PowerBook G4 is an extension of me. It’s always by my side or in my backpack. Wherever I go, whatever I do, it’s right there. This blog post has been written on it as have four books, millions of emails, and who knows how many memos.

But right now my fingers hesitate to touch the keys. I’m ashamed and embarrassed. Steve Jobs, please save me. Do something. Green my Apple!
Greenpeace, an organization I proudly serve as a board member just launched a campaign to let the world know that my Apple (and everyone else’s) contains hazardous substances that other companies have abandoned. Needless to say, for a variety of reasons, this is extremely distressing news to me. The toxic materials inside my Mac are cutting lives short by exposing children to dangerous chemicals in China and India, the two countries most of our so-called "e-wastes" usually end up.

Greenpeace is demanding that Apple “Remove the worst toxic chemicals from all their products and production lines” and “offer and promote free "take-back" for all their products everywhere they are sold.”

Come on, Steve. Please do something!

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Over the weekend, someone at the office pointed out to me that Philip Slater, a columnist at the political blog the Huffington Post, had written an article in which, as part of a larger argument, he said our decision not to sell our products to Wal-Mart was evidence that I was practicing “prissy puritanism.”

Our Wal-Mart decision didn’t come easy. There was a lot of soul-searching and a lot of debate, and as I feel quite strongly about the position those deliberations led to, I felt equally strongly that a reply to Mr. Slater was in order. It took me a few days to get to it, but here’s the comment I left on the Huffington Post this morning …

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Is This Policy Dumb, Stupid or Both?

Author: Jeffrey Hollender
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If I could say it any better I would. But Thomas Friedman’s 9/20/06 column in the New York Times on taxing ethanol imports highlights the political and structural obstacles to common sense.

Friedman writes:

Thanks to pressure from Midwest farmers and agribusinesses, who want to protect the U.S. corn ethanol industry from competition from Brazilian sugar ethanol, we have imposed a stiff tariff to keep it out. We do this even though Brazilian sugar ethanol provides eight times the energy of the fossil fuel used to make it, while American corn ethanol provides only 1.3 times the energy of the fossil fuel used to make it. We do this even though sugar ethanol reduces greenhouses gases more than corn ethanol. And we do this even though sugar cane ethanol can easily be grown in poor tropical countries in Africa or the Caribbean, and could actually help alleviate their poverty. Yes, you read all this right. We tax imported sugar ethanol, which could finance our poor friends, but we don’t tax imported crude oil, which definitely finances our rich enemies. We’d rather power anti-Americans with our energy purchases than promote antipoverty.

The question is what do we do to change this ridiculous situation? I’d love to hear your thoughts!

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A Company of Owners

Author: Jeffrey Hollender
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Last week the entire Seventh Generation staff headed to Trapp Family Lodge
in a Stowe, Vermont, for our annual two day retreat. (The Trapp family is the same one of Sound of Music fame.) The Lodge is a frequent destination for Seventh Gen meetings. It sits high upon a wonderful hill, giving you the impression that the world is at your door. Hundreds of acres of forest provide trails for hiking, snow shoeing or cross country skiing that wind through some of Stowe’s most amazing wilderness.

The theme of our retreat was a question: What does it mean to be an owner of our company?

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How to Be Better and Do Better

Author: Jeffrey Hollender
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My recent post about roadkill and global warming generated some thought-provoking comments, among them this note from fellow inspired protagonist Kevin:

Jeffrey, if you eat meat despite the evidence that a meat-based diet is non-sustainable, how then can we have hope about the future of ethical consumerism?

To shed light on the answer, Stanford's Center for Social Innovation recently came out with an interesting report.

There may be a fundamental disconnect in the marketing of socially responsible products. It is the difference between what people say they want, and what they actually buy.

http://www.ssireview.org/articles/entry/the_other_csr/

If you have the time, I would certainly appreciate hearing your response.

I was going to post my reply here simply as a comment on the original post, but then I thought that maybe it deserved to be a post of its own. So here goes…

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We at Seventh Generation celebrated our first Talk Like a Pirate Day today and here are some clips from the inside...WR

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Seventh Takes to the Air to Keep It Clean

Author: the Inkslinger
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The battle to prevent International Paper from unnecessarily dirtying Vermont's air and irresponsibly poisoning her citizens continues. This afternoon, Vermont Public Radio aired a story on the latest tire burn developments featuring our very own Scienceman, Martin Wolf (a man who knows his way around paper mill contaminants), explaining just what we've been doing about it. Give it a listen...

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Last week’s deadline for the EPA to object to the proposed International Paper Company test burn of tires and sewage sludge in the boiler at their Ticonderoga, NY plant passed without any comment from the EPA. This lack of objection means that International Paper is now free to conduct the test burn, which will send all kinds of big time nasty pollutants (fine particulates, dioxin, mercury, hexavalent chromium, cadmium, and benzene to name a few) into Vermont’s air simply because the company refuses to spend a few bucks to install up-to-date pollution prevention equipment on its smokestack.

Now that the last hurdle has been jumped, the company is proceeding with the test burn. Though it needs a couple of weeks to prepare for the burn, the fuse has been lit.

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It’s no real surprise that scientists announced this week that America’s summer was the hottest since 1936 (can you say “Dust Bowl”?) and the second warmest since official records started being kept in 1895. It’s quite clear that the heat is on and that we humans are responsible.

So what are we gonna do about it? Here are two things I found this week that will go a long way toward pulling our climate back from the brink…

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Road Kill and Global Warming

Author: Jeffrey Hollender
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The truth is that even though I was a vegetarian for 13 years, some years ago I lapsed in my commitment and returned to eating meat. Recently as part of my passion to reduce my own CO2 emissions, I read that on average eliminating the consumption of meat will save as much CO2 as switching the car you drive to a Prius. For most of us driving and eating meat account for about half of our total emissions. (The calculation is based on the energy used to grow the feed for a cow including the fertilizer, the methane emitted by the cow, the transportation of the meat, ect.)

As I was sharing this with a coworker we’ll call the Cowboy, he told me that it’s not an issue for him as he kills his own meat, occasionally eats road kill, and has even been known to take advantage of the occasional wayward bird that mistakenly makes its way into his office. (Remember – we’re in Vermont!) When and if he buys meat in a store, he makes sure it’s local and organic!

I’m don't know what I’m going to do, but I'm sure it won't involve hunting or eating road kill.

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