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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

Back In the Belly Of the Jolly Green Giant

Author: Jeffrey Hollender
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I’m just getting back from a busy couple of weeks. One of the biggest things I did during my time away was head down to Arkansas to attend Wal-Mart’s Sustainability Milestone Meeting in mid-November. It was an interesting experience to say the least, and a largely positive one at that. Here’s my diary from the trip…

It catches me off guard, even though I should have expected it. I’m seated in the front row of the Sam Walton auditorium. Lee Scott, Wal-Mart CEO is pacing in front of the room with a cordless microphone, dressed in grays and blacks, mock turtleneck, frequently adjusting his glasses. He waves everyone in the room to their feet. I may be the only one in the room that doesn’t know the cheer. My momentary anxiety is relieved when I realize that it’s pretty easy to learn! I didn’t know that the Sam’s Club cheer always follows the Wal-Mart cheer.

I’m at the quarterly Milestone meeting, the public place that punctuates the progress of Wal-Mart’s sustainability initiative. The turn-out for Wal-Mart associates is low, seats are empty. Lee notices. The senior management team was out in full force. From the infamous Susan Chambers and Doug McMillan, President of Sam’s Club to the CFO and the head of Global Purchasing.

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The Plan to Save the World

Author: Jeffrey Hollender
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Sir Nicholas Stern, the U.K. government’s advisor on economics and climate change has delivered a 600-page report that outlines a simple fact: the cost to stop global warming is a fraction of what it will cost if we allow climate change to occur.

But even with the efforts underway, we’re not doing nearly enough. Recently, George Monbiot, author of the new book
Heat: How to Stop the Planet Burning laid out a plan to dramatically accelerate our progress in reducing CO2 emissions. It’s creative, daring, and just the kind of out of the box thinking we desperately need. His thoughts
appeared in the Guardian, UK’s famously progressive paper. Check it out! With the Democrats now controlling the House and the Senate, let’s hope these ideas and others like them get the attention they deserve and that our nation begins to take the lead on most important issue of this or any other age.

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Thanksgiving Reflections

Author: Jeffrey Hollender
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Thanksgiving has always been my favorite holiday. Aside from the fact that no gifts are required, at its essence it's a day that encourages us all to stop and give thanks for all of whatever we have. Most of us (at least those that are likely to be reading this) have more than we need, if not more than we know what to do with. I certainly do. Yet how quickly all that we have to be thankful for gets lost in the face of something else we want, something someone else has, or something we didn’t get. It shouldn't be that way.

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Dharma Dog in the ECOZONE

Author: the Inkslinger
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I’m freshly returned from the holiday break and find a lot of stuff waiting in my in-box. First up: a post from our latest inspiring guest blogger, Dharma Dog, a.k.a. Bruce Weaver. Bruce is a cinematic nomad traveling the world in search of wisdom wherever it’s found and capturing his discoveries on film. Currently in production of an independent feature documentary, Dance with Destiny, he’s a kindred spirit in every sense of every of those words. Here’s what he has to say today…

The wind whipped through both my microphone and bone marrow at something like 50 miles-an-hour north of Taos, New Mexico. July in the Southwest is better known for melanoma-causing sunshine, not bone-chilling wind. Naturally I packed light that time of year, but not without my Panasonic DVX100 which I wear like an appendage, nor the one-pointed focus of a bloodhound for which I am guilty, intent on capturing footage from the permaculture gathering held at the Lama Foundation, former home of Ram Das and birthplace of “Be Here Now,” the gig hosted by its land manager, Rico Zook.

Clearly unequipped for the windy conditions that weekend, as my footage would later reveal, yet despite the wind, the footage would remain faithful to the heart of both the message, and messenger. Rico proved to be a focal point of the story that weekend. A man of rare humility, straight-up earth steward, and indeed kin to my own heart: earth-conscious, and practicing the dharma of voluntarily living simply, while cultivating a recognition of his own intrinsic dignity and the dignity of all others.

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VBSR and 7th Gen Do Thanksgiving

Author: White Rhino
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Vermont Businesses for Social Responsibility made us Thanksgiving dinner and here are the v-highlights of the dinner. Good fun for all.

WR

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Meanwhile, Back On the Savannah...

Author: the Inkslinger
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Okay, all's quiet on the Inspired front so I'll slip this in since it's Friday and we could all use a little fun at week's end...

I stumbled across this utterly totally fascinating captivating web site the other day in my travels through the digital ether. Behold, my friends, the African savannah! Yes, that's real live video from a water hole somewhere deep in the heart of the South African Wilderness. Watch wildebeast frolic. Monkeys play. Birds gather. Gazelles graze. Yesterday, I caught a pack of hyenas romping in the grass. The other night, a wicked thunderstorm. It's raw, uncut, unfiltered and completely live as it happens. The audio alone is worth the price of admission. (What in the wide wonderful world was that weird scary howling sound?) You never know what you'll see (or hear), but you're watching water in a place where there's precious little so whatever wildlife is around will eventually wander into view. It's a slice of life on Planet Earth beamed half around the globe in what can only be called a feat of sheer magic. Just amazing to sit in the Vermont woods and be able to see Africa from here.

Disclaimer: The Africam is highly addictive. The Inspired Protagonist is not responsible for losses in productivity you and your loved ones may experience as a result of explosure to its signal.

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A Dam Breaks. And the Climate Changes.

Author: the Inkslinger
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It’s with much pleasure that I’d like to introduce an inspired new guest blogger to one and all. Ladies and gentlemen, please meet Eban Goodstein, Project Director for the global warming initiative Focus the Nation and Professor of Economics at Lewis and Clark College in Portland, Oregon. Eban has done a lot of important work in the field of eco-nomics and written many vital words in many major publications about this critical subject. You can find out all about him here, but for now let’s let him do the talking …

True story. Central Wisconsin, July 2006. The first six months of the year were the hottest on record in the United States, and this was the hottest day of the summer. Three teens were seeking relief in the city pool.

Teen 1: “Do you think this is global warming?”
Teen 2: “Naah. Government says it isn’t happening.”
Teen 3: “Well I don’t care what the government says. I think it is global warming!”

Another story from last summer, now in Oregon. The fuel line on my pick-up has busted, and the tow-truck driver has been sweating all day in the extreme heat. “Damn global warming” he says, climbing into the cab. And then he adds, “You know, the tsunami last year knocked the planet off its orbit—that’s why its heating up.”

Some sort of US mental dam has broken, perhaps swept away with the levees in New Orleans, and suddenly there is growing awareness that we are doing something weird to the weather. It’s getting hot, and people know it.

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Global Giving's Gold Medal Winner Is...

Author: the Inkslinger
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Hey all... GlobalGiving's John Heckinger dropped the Inspired Protagonist a line this morning to let us know who won his organization's GlobalGiving Olympics. John writes:

Thanks again for the guest blog spot. India took the gold in a landslide, and all the results are on our home page. The "100 Slum Children of Sex Workers" were the big winners. During the competition, we had a visit from a legend, Inderjit Khurana, featured in the New Heroes Documentary, and her amazingly motivated son, Anoop. Inderjit's project came in second, but Anoop used the occasion to mobilize the extensive Indian diaspora community in California.

Our next big thing will be gift certificates. Just in time for the holidays! They're a great viral tool for folks who want to spread the good around.

Thanks to all who voted, all who helped, and all who are keeping Earth's needful many in their hearts and at the center of their deeds this holiday season. You're making the world spin in a good direction.

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Well, bless our breathing lungs… International Paper announced yesterday it is not only canceling the test burn of tire chips in its Ticonderoga, NY plant, it’s abandoning the idea altogether. No test. No tires. No pollution. No lung damage. Not now. Not ever.

Turns out they couldn’t burn anywhere near the amount of tire chips they wanted to without exceeding the pollution limits specified in their permit. They were hoping to send 3 tons of tires per hour up in really ugly smoke. But in burning even just a measly ¼ ton they started bumping up against their own safety threshold.

This is total vindication of the point of view that said that without pollution controls this is one really bad idea. And copious thanks are due to everyone who wrote, called, cajoled, begged, pleaded, urged, demanded, implored, and otherwise beseeched International Paper to knock it off and stop being so self-centered. Whether you’re from around here or not, we who are and would have been breathing this junk appreciate the help. Big time. Everybody enjoy a clean lungful of fresh air on me.

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Greenpeace Un-Bored Meeting

Author: Jeffrey Hollender
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Being on a board of directors is a strange thing to do. What a bad name it has… a bunch of directors sitting around being bored. Well not so at Greenpeace. Here, I spend the day pondering the possibilities of how to leverage this worldwide organization to maximize it’s impact on everything from global warming to preventing the international whaling industry from wiping out some of Earth’s largest and most beautiful creatures.

We’re here to visit Greenpeace’s largest vessel, the 220-foot Esperanza. As we sit in our San Diego meeting room, excitement erupts as we get news that Greenpeace activists are demonstrating at Kimberly-Clark's largest mill facility in North America using a bus outfitted as a giant Kleenex tissue box

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