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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

 
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This just in from Jeff McIntire-Strasburg at Treehugger.com…

While working to lower your personal carbon footprint is a reward in itself, the winners of Treehugger and Seventh Generation's Convenient Truths contest will receive considerably more than a warm, fuzzy feeling for their videos: the grand prize winner receives an all expense paid eco-tour for two to an Alaskan Wildlife Refuge (from Alaska Wildland Adventures), travel gear (from Patagonia), and carbon offsets (from DriveNeutral). The number two spot earns a green home makeover (from ecohome improvement), green household products (from Seventh Generation), and a full year of carbon neutrality (also from DriveNeutral), and third place snags solar bicycles (from Therapy Products), solar backpacks (from Voltaic) and a Zipcar membership.

This week, another prize package was added to the mix: the GLOBE Foundation of Canada and EPIC Vancouver have joined forces with Convenient Truths helping create the EPIC International Prize. This award will go to the contest video that:

...best address issues of conscious consumerism and its relationship to climate change. Videos can discuss various components of daily life including transportation, home and garden, clothing, work, recreation, etc., and in this, the subsequent actions being taken to reduce one's carbon footprint.

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Meet today’s guest blogger, Cristiana Fragola, a student who first crossed our paths when we went to check out Presence coauthor Otto Scharmer’s class at MIT.

Yesterday I finally met a remarkable man who talked about system change and the importance of looking at a company’s ability to generate value and be productive 3 to 10 years from now, not just in the next 11 months. The auditorium was packed, students seemed moved and were frantically taking notes. Yet today, during the business and environment class I am taking at the Harvard business school, many students commented that what Gore says is not practical and we should not even bother to live a carbon neutral life because individual actions cannot make a difference.

I asked those students what would they do if they were in a leadership position, heading a fortune 500 company, and then they said that maybe they would reconsider their position. A few others though quietly followed me at the end of the class to thank me for having taken Gore’s side and articulated that macrocosmos are made up by microcosmos. They even asked me they could use the argument again. There is hope.

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Making (Air) Waves

Author: Jeffrey Hollender
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This is just a quick note to let everyone know about an upcoming radio appearance I've got on the docket this week.

Tomorrow I'll be appearing live on the Louis Free Show on WASN in Youngstown, Ohio. You can listen via streaming audio at the above link. I'm scheduled to be on at 9:00 am, give or take a few minutes. I can't promise I'll say anything profound at that early hour, but I'll try!

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25 years ago today, Jimmy Carter signed the Comprehensive Environmental Response, Compensation, and Liability Act of 1980, better known as Superfund, creating the Federal government's program to clean up the nation's growing and out of control hazardous waste sites. Through the Superfund program, the EPA along with numerous other private groups and organizations cleaned up abandoned, accidentally spilled, or illegally dumped hazardous waste sites that posed a risk to current and future generation’s health and the environment.

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Inspire Everyone On Earth To Chill Out!

Author: the Inkslinger
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Psssst. Over here…



Look at this! Check it out…


What do you see in the magic left hand column? It’s a new blinky button! For our new contest with Treehugger. Go ahead. Click it. (You know you want to.) It won’t bite.

Then grab your video camera. Harness your creative muse. Wake up your inner Spielberg. Make a short mini-movie about the practical, easy, and inspired ways you’ve found to reduce your carbon emissions and make the planet a cooler place.

Then follow the directions for submitting your film. Bingo! You’re a contestant.You could win! Except that by the mere act of entering you’ve already won the grandest prize of all: You’ve inspired everyone to follow your lead and save the world.

How cool is that?

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See Film. Get Inspired. Help Kids.

Author: the Inkslinger
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If you plan to while away any of your upcoming winter hours staring at the flickering flames of your video box, you should make sure you watch this when you do.

Nobelity is a new film from writer and actor Turk Pipkin. (You’d recognize him if you saw him–he had a featured role in the Sopranos among other things). It’s a travelogue of sorts filmed as Turk traveled the continents seeking answers to the problems the world faces from a cross section of Nobel prize winners and looking at these issues through the eyes of the people who will be most affected by the decisions we make today: the children of the world.

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Special thanks to friend and customer Jack, who alerted us last night to a segment on yesterday’s Today Show about organic foods. As Jack noted in his e-mail to us, the 6-minute piece contained plenty of debatable points. I watched it last night and agree. I’d add that it also just about completely missed the boat on many of the most important aspects of organic food. In general, the segment felt more like sloppy fluffy filler than a serious news report seeking to actually inform the public.

But here’s the kicker… Jack writes:

“At the end, the reporter referred to a 7th Gen package on the counter and said, "Do we really need organic toilet paper?" followed by laughs in the studio.

You can watch the segment here. (The Seventh mention comes in the last few seconds.) Afterwards, if you feel so inspired, you can head over to the discussion thread for this segment on the MSNBC forums and drop off your opinions. Jack’s spot-on comment there drew a big round of virtual applause here in Vermont:

“Ha Ha Ha - Funny joke at the end about "organic" toilet paper. The toilet paper on the counter, Seventh Generation, is not Organic. This shows how ignorant most people, including those that are supposed to actually study and report on these issues, are regarding natural and organic products. The issues discussed in the story are important, but are not the only ones germane to natural products. For example, many toilet papers come from virgin trees harvested from the Boreal Forest/Circle which is one of the largest carbon sinks in the world. Without these trees, no amount of toilet paper in the world will clean up the do-do we'll be in as a planet. Nice "reporting" Today.”

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Hunting for Clues On the Chem Trail

Author: the Inkslinger
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There was an interesting article in yesterday’s Oakland Tribune about the little known effects that chemicals can have on human health. It's well worth checking out. Everybody knows that a big chemical exposure (or smaller exposures over time) can make cells go wiggy and turn cancerous. But there’s also a host of other things that chemicals do, and these don’t get much press even though I think they're as important as the carcinogenicity factor.

For example, there’s what happens when chemicals mix and mysteriously magnify each other’s effects. Or what happens when you’re exposed to something inthe womb vs. being exposed later in life. Not to mention the fact the tiny doses of certain substances seem more insidious than big ones.

Then there’s the issue of epigenetics, which I’m convinced is going to be the next big story where chemical toxins are concerned, much in the same way hormone disruption went from wacky fringe science to mainstream acceptance. Epigenetics theories say that chemicals our ancestors encountered can affect us without mutating our inherited genes. Instead, they work by altering the way those genes are expressed.

The Oakland Tribune article touches on all this and more, and while I think they could have done a better and/or more detailed job of explaining some of the ideas they present and offered a little more in the way of evidence, the article is still the first time I’ve seen most if not all of the hugely under-reported aspects of chemical contamination reported in one place.

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Becoming an Activist

Author: Kendra Sibilia
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It was 6:10 on a hectic Wednesday night. I was at Spirit Dancer receiving a healing touch and getting my chakras aligned. It was difficult to sit in silence and meditate while my mind was occupied with thoughts of Laurie David’s speech at 6:30. I knew I would be late. After taking a moment to come back to reality, my friends and I rushed to Ira Allen Chapel to hear the speech. All of the seats were taken so we had to find room on the floor of the Campus Center Theatre to watch Laurie on the big screen.

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As promised, my 1983 Mercedes diesel station wagon is now powered by pure vegetable oil. What’s so amazing is that you’d never know it. If anything my car now runs better than before. And even buying new vegetable oil I’m saving about a dollar a gallon over diesel. We’re still working on setting up the filtering system that will allow me to run on recycled (i.e. used) oil. At 30 miles to the gallon it emits about 25% of the CO2 of a Prius.

The average American drives 12,100 miles per year. By switching from a car that burns gasoline and gets 22 mpg to one that burns vegetable oil (directly), a driver would save 550 gallons of gasoline, and avoid releasing 6,500 pounds (3.2 tons) of carbon dioxide into the air!

I actually feel proud every time I sit behind the wheel.

The conversion was done by Gilead Garage in Randolph, Vermont at a cost of about $1,700 including parts and labor. They did an amazing job and I recommend them highly!

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