7gen Bloc

I metup with Cornelia Hoskin who works with Farm Aid and who is working on a project called Home Grown. Very cool project, and a project that has a huge impact on someone's carbon footprint. Check out the video on what they are up to.

We are still at it here in Bonnaroo land, signing people up for pledging 10% carbon reductions by the 2009 Festival. We have another 500 sign ups today with still 5 more hours (1AM) of getting people to do the "carbon shred". We are into catching video-interviews with folks here at the Festival who are really walking the walk.

It's going really well here at Bonnarro. We already have 500+ people pledged to reduce their carbon footprint by 10% by the 2009 Festival using the low carbon diet. People are pouring in from all over the country. We are meeting lots of people who are committed to creating new ways of living more of a sustainable life style. The Bonnaroo staff are amazing folks, too.

We (a group of folks from Seventh Generation, Green Mountain Coffee Roasters, and Yestermorrow) left Burlington, Vermont on Tuesday for a trip to the Bonnaroo Music and Arts Festival in Manchester, Tennessee.

A year in the making, the Wee Generation eco-diaper bag is finally available. Your feedback led to many of the bag's features -- its gender-neutral coloring, its easy-to-clean nature, and its light inside-color (so it isn't a black hole for small items).

A group of us are in the solar bus, driving from Vermont to Tennessee to turn 80,000 people on to low carbon dieting. Check for daily updates. From The Bonnaroo Carbon Shredders website:

A few years ago, before I worked at Seventh Generation, I heard Jeffrey Hollender, our Chief Inspired Protagonist, speak about an environmental audit the company had recently completed. Everyone was surprised by the biggest negative impact the audit found -- the amount of energy used to heat water so laundry detergent would work better. Indeed, 90% of the energy consumed getting clothes clean is used to heat the water for washing machines.

According to a report presented yesterday at the Sustainable Brands '08 Conference in Monterey, California, American consumers have named Seventh Generation the "greenest" household cleaning brand and the sixth "greenest" brand across all categories. Now that's truly amazing!

It may be a small world, but this is a big web site. Hence this quick post to point expectant parents to our new list of ten things moms- and dads-to-be should do to "toxin-proof" their home and make everything safe and sound for their coming new arrival.

Jeffrey talks about how "wonderful and terrifying" it is to see businesses trying to make the transition to sustainability. Can companies be transparent? Can companies be good instead of just "less bad?"