7gen Bloc

So Eva-Marie is our scent guru, our emissary to the unseen world of olfactory mystery that surrounds us. In October, we first introduced her in a post that also came with a story. Except that when we posted it all, the story itself somehow got lost in the luminous ether. During some talk yesterday about this and that, Eva-Marie mentioned the missing story, and we went looking for it. Wasn't there. Don't know why. Just know it went elsewhere when we engaged the apparatus. Normally, we'd overlook this oversight and move on. But a tale such as this deserves its telling.

Dear Scienceman, Where do bubbles come from? -- C.L., Foam, MT Dear Cheryl: To make a bubble you need a material that, when spread in a thin film, won't pull itself into a tiny drop (like water pulling itself into a bead on a waxed surface). This tendency to pull into a drop is called surface tension, and water has a high surface tension.

Here’s a fantastic idea for which it’s worth interrupting a delightful weekend of shoveling snow (please make it stop…): a new product labeling initiative in Britain that seeks to declare each consumer product’s carbon footprint, that is the amount of carbon dioxide released into the atmosphere by the production of the amount of product in the labeled container. The Carbon Trust Label is now starting to appear on a few test products in British stores, including bags of potato chips, a shampoo, and a brand of Smoothie drinks.

here is a snapshot of 4 MIT students in the the breath of inspiration. We spent 2+ hours rapping about business, 7th Gen, Peter Senge, their class, and the future...ohh the future, here and now and ready to manifest...good fun...and, don't forget to smile!!! WR

I spent last weekend at the natural product industry’s largest trade show, Expo West. I spent most of my time in the Seventh Generation booth greeting customers, consumers, friends and anyone else who wanted to stop by. Our new booth has a homey porch, and it was wonderful to see people hanging out wherever they could find a a free space to sit. But it wasn’t until I got home (well, not actually home… I’m on my way there now after a Greenpeace board meeting) and read Joel Makower’s take on the event that I realized we were an industry in jeopardy of loosing our heart and soul.

Jeff McIntire-Strasburg from Treehugger.com checked in this morning with a look at the top 20 video entries in our Convenient Truths contest as voted on by We the People. Here’s his update as we proceed to the next phase of the operation… Treehugger and Seventh Generation Convenient Truths contest, and it's time to announce the videos that will move on to the next round of judging. Here are the top 20 videos you chose (in no particular order): Passive Solar Techniques For Year-Round Local Food - Even In Cold Climates Greenspotting Change A Light Bulb Cool Notebooks For A Hot Planet

So I had lunch with Daniel last week...got him on film for an inspiring moment. He had a final inspiring reflection post lunch and sent me the following thought...

Here are some words from intern Sophie, who asked me to post them here for her...

Day 2 started at 1 am. Eva-Marie was downstairs relaxing after a long day. She heard some folks behind her chatting aay about something at the show they had seen that was so cool, They chatted and chatted, and she tried to figure out what they were talking about. They finished with, “Seventh Generation really gets it - they rock.” These folks were talking–at 1am at the bar–about our new scents.

Here is some more "speak" from Sarah A. from the floor of EXPO West at our new scent bar. That is Eva-Marie Lind from EM Studios Arome-Sensory Arts & Design Studio letting EXPOinians smell the new scents.