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7th Gen Blog

The Word of the Lorax Seems Perfectly Clear -- And Now Once Again It's One We'll All Hear

Who was the Lorax and what did he say? Too many people can't tell you today His is a message that's largely forgotten And that's a fact that's largely rotten So we're bringing him back for a happy reprise And once more letting him speak for the trees For reasons that will...

Dr. Seuss' The Lorax on our Diapers? What's Going On?

We want to apologize for any confusion or dismay that our use of LORAX characters on our diapers and training pants may have caused. As you may know, The LORAX has been made into a new motion picture that we hope will bring Dr. Seuss' message of sustainability to a new generation, and in...

Get a Free Scrapbook When You Purchase 3 Specially-Marked Packs of Diapers, Training Pants, or Overnight Diapers!

Chances are, you've seen our favorite fuzzy little orange guy and his stamp of approval on Seventh Generation packages and products. Like Dr. Seuss's The Lorax, we're dedicated to "speaking for the trees" and leading the Seventh Generation nation to a cleaner and greener...

Seventh Generation Welcomes the Newest Additions to its Laundry Care Family

Hold on to your front loaders! Thanks to three new earth-friendly additives and a laundry detergent that has everyone talking, Seventh Generation now has a complete laundry care system ready to tackle even the toughest wash day challenges.  Meet the latest arrivals: The Cleaning...

A Whole Night's Sleep Without a Peep!

Help us celebrate the launch of our NEW super-absorbent Free & Clear Overnight Diapers and our partnership with Dr. Seuss' The Lorax movie. Tell us, in the style of Dr. Seuss, what a peaceful night would be like for you. We'll pick 50 randomly selected submissions to receive a free...

Putting the Bats Back in Our Belfries

Spring may not be as far off as the calendar suggests. It's been persistently unwinterlike here in Vermont, and given that we're past the season's nadir, the rituals of the warmer months could be closer than we think. Here's one we should all add to our vernal to-do lists: bring the...

Reflections from the Rainforest: Making Our Way to the Forest

A December trip to the Amazon rainforest showed us more than inch-long stinging ants and entire pharmacies masquerading as leaves. It led us to a culture that was backward in all kinds of ways except the one we expected. And each step we took into this great tangle of trees and humanity seemed to...

Know What's in Your Personal Care Products

Starting a new year always makes one think about the changes possible in one's daily life. At Seventh Generation we have always held the principle of ingredient disclosure in our products as a basic tenant of our business. To help you get the information on product ingredients in personal care...

Keeping Current on Women's Issues

Over the last twenty years I have studied what is important to women. Not surprisingly, I discovered that the balancing of family and work keeps us all running at full speed. Because we are always taking care of others, we often don't find the time to take care of our own beings. This can be...

No Need for Greed or Hunger: Reflections from the Rainforest

In December, we skipped the malls and instead crossed the Andes, dropping at last down into the Amazon, where dark rivers run swift through a great green gloom that dispelled mythology at every turn. To call what we found eye-opening is the last word in restrained understatement. Expectations...