October 6, 2009
are the more eco friendly laundry washing chemical options good? do they work well compared to there not so green competition? does using the eco product mean you suffer in the quality of the wash?
Dear Greenstep,
Choosing a natural laundry product should not mean that your wash quality suffers. While we can not speak for other natural brands, when we develop a new laundry detergent we benchmark our performance against leading conventional brands.
Our objective is to formulate our products to perform at parity to, or better than, leading conventional brands. The reason that we do this is because we know that it is not enough to make environmentally preferable products, they have to work well too!
Choosing a natural laundry product should not mean that your wash quality suffers. While we can not speak for other natural brands, when we develop a new laundry detergent we benchmark our performance against leading conventional brands.
Our objective is to formulate our products to perform at parity to, or better than, leading conventional brands. The reason that we do this is because we know that it is not enough to make environmentally preferable products, they have to work well too!
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