Natural 4X Concentrated Laundry Detergent

New look! Same great formula.

50 oz.40 oz. (online only)
50 oz.40 oz. (online only)

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It Works

Everything a detergent should be! Easy to carry, super-concentrated so a little goes a long way, free of the iffy stuff, and great at fighting even the toughest stains. Clinically tested to be hypoallergenic.

We Care

Made without dyes, synthetic fragrances, or optical brighteners.

  • Fights Tough Stains
  • Small Bottle - 53 Loads!
  • No Optical Brighteners

Liquid laundry detergent that is non-toxic and hypoallergenic
Liquid Laundry Detergent with no optical brighteners
USDA Certified Biobased 96%
Contains no dyes or synthetic fragrances
Liquid laundry detergent detergent designed for standard and HE machines

Did You Know?

Seventh Generation laundry detergents are made without additives like optical brighteners, dyes or synthetic fragrances.

Ingredients: Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), oleic acid (plant-derived anti-foaming agent), boric acid (mineral-based enzyme stabilizer), sodium hydroxide (mineral-based pH adjuster), , calcium chloride (mineral enzyme stabilizer), protease, amylase and mannanase (plant-derived enzyme soil removers), benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Geranium Blossoms and Vanilla: Beta-caryophyllene, cananga odorata (ylang ylang) flower oil, cedrol, citronellol, citrus aurantium bergamia (bergamot) fruit oil, citrus aurantium dulcis (orange) peel oil, citrus limon (lemon) peel oil, coriandrum sativum (coriander) fruit oil, eugenia caryophyllus (clove) leaf oil, litsea cubeba fruit oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil, prunus amygdalus dulcis (sweet almond) oil, vanillin.

*d-Limonene is a component of these essential oils

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4X Natural Liquid Laundry Detergent is highly concentrated and designed to produce the best results when measured and used according to these easy steps:

Step 1: SORT CLOTHES following garment label care instructions.

Step 2: PRETREAT stains by pouring liquid laundry detergent directly onto fabric. Rub gently and let soak.

Step 3: MEASURE Laundry Liquid Detergent. For Standard and HE machines: Medium or Small Loads: Fill cap to Medium (3/4 oz) line Large or Heavily Soiled Loads: Fill cap to Large (1 oz) line.

Step 4: WASH Standard Machine: Start machine, add liquid laundry detergent, then clothes Front-Loading Machine: Load clothes, close door, add liquid laundry detergent to detergent dispenser, choose cycle and run 4X Natural Liquid Laundry Detergent contains 66 loads as measured to medium dose.


Are any Seventh Generation laundry detergents safe to use on a goose down sleeping bag, comforter or jacket?

Does Seventh Generation make a laundry detergent for my high-efficiency (HE) washing machine?

Which laundry detergent would you recommend for someone with sensitive skin?

This bottle is made from 100% recycled plastic.

Please recycle this bottle when empty.

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