Having a new baby impacts a living home more than nearly any other life event. And it provides a tremendous opportunity to look at our homes in a new way.

Every caregiver wants what's best for her or his children and the world they will inherit. Studies show that children are disproportionately affected by daily exposures to toxic chemicals. Caregivers often had to choose between products that worked and products that were healthy for their baby and the planet- until now.

This video shows parents telling stories about how a new baby changed their thinking and life choices and why they use Seventh Generation products throughout their home.

When parents are asked why they choose Seventh Generation, they talk about:

• How having a new baby changed their thinking about the impact of their choices on the environment and subsequent life choices.
• The potential hazards in many common household products, like cleaners and air fresheners.
• How they began using Seventh Generation products for their children.

As its name implies, Seventh Generation is committed to long term goals around the environment, as shown by how we create our products and the causes we support.

Although Seventh Generation diapers and wipes do not contain any ingredients that prevent diaper rash, they are free of known baby skin-sensitive chemicals. They are fragrance-free and use an absorbent polymer gel shown to be non-toxic and non-irritating in tests. And they are chlorine-free, so they have less impact on the environment that nurtures us all.

And our baby detergent is just as mild as our regular detergent, but it’s a lot more effective on the tough stains that babies make—"The Three Ps." It works just as well with the rest of the family's laundry and, like other Seventh Generation products, it's free of dyes and fragrances, and is biodegradable.

Another thing that Seventh Generation products can do is help parents feel confident that the products that their children come in contact with are safe.

Seventh Generation's products for babies include:

• Chlorine-Free Diapers
• Baby Wipes
• Baby Laundry Detergent

We hope that you'll try—or continue to use—Seventh Generation products for your children.