Kitchen
Cleaners
Recycled Paper & Trash Bags
Wood Cleaner

Biodegradable formula restores wood's natural glow while it cleans, hydrates and conditions
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Bathroom
Cleaners
Recycled Paper
- Toilet Paper
- Tissues
Disinfecting Bathroom Cleaner

Kills over 99% of household germs* botanically
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Laundry
Plant-based cleaners
4X Laundry Detergent, Free & Clear
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Laundry Stain Remover

Spray away spots and spills in a flash. USDA Certified Biobased.
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Baby
Diapering
- Diapers
- Wipes
Bath & Body
- Bathtime
- Skin Care
Laundry & Cleaning
- Baby Laundry & Stain
- Household & Nursery Cleaning
4X Concentrated Baby Laundry Detergent

Target tough stains! Effective on cloth diapers and all of baby's washables.
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Personal Care
Natural Clean
Natural Beauty
- Lotions
- Facial Cloths
Feminine Care
- Organic Cotton Tampons
- Chlorine-Free Pads
Chamomile Bar Soap

100% plant-based soap gently cleanses your skin.
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Free & Clear
Cleaners
Laundry
- Detergents
- Stain Removers
Baby
- Chlorine Free Diapers
- Chlorine Free Wipes
Dish Liquid

Squeaky-clean dishes every time.
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Responsibility
Company
Sustainability
- Seventh Generation Foundation
- Sustainability report
2011 Sustainability Report

Explore Seventh Generation's 2011 Sustainability update.
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Learn
Blog

One food I've become quite fond of in my ongoing quest to maintain a healthy body and a smart...

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Videos

Play as if it's ok because it is, live as if life gets dirty because it does, laugh because...

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Categories

Fabric Softeners

Fabric Softener: Natural Fabric Softener

Fabric Softeners

Fluff and smile

FEEL GOOD ABOUT SOFTENING YOUR LAUNDRY

Take a stand with laundry softeners made from plant-based ingredients, not tallow or other animal components. Our formulas use plant-based technology and essential oils for a soft that lasts and lasts.

Did you know?

Our Fabric Softeners use a plant-derived softening agent instead of animal tallow, so you can enjoy naturally soft clothes without wondering how they got that way.