Recently Patagonia began an inward study to trace each component of the clothing they sell and the impact of each on the environment. They publish their findings on their website. Some of it is positive and some not so. But this gives them a realistic look at their products and what must be changed and also give the consumer real information. I guess my question is has Seventh Generation considered this type of study and are you constantly looking for ways to reduce, reuse and eliminate waste of any sort?
Check out Patagonia's Footprint Chronicles
Remember the Power of One