Insights Associate

OVERVIEW

The Associate will play a critical role on the business unit teams, and is principally responsible for developing robust learning plans and translating data from a variety of sources into insights that help build strong consumer marketing and customer marketing programs.  They will also play a critical role in enabling the business units to measure and evaluate marketing programs so that we can continue to improve. 

This position requires unwavering commitment to embrace the company's culture by promoting a developmental organization through the alignment of personal behaviors with the company’s managing principles and core values in the on-going pursuit of the company's global imperatives. 

PRIMARY JOB DUTIES

• Develop a learning plan for the assigned Business Unit to build key consumer & shopper insights as well as  to measure and evaluate the effectiveness of marketing programs (ROI) for continual improvement and optimization.
• Mine external and internal sources of data in order to create insights and to work collaboratively with the Business Unit team to turn those insights into business building plans. 
• Develops and executes market research projects using both conventional and innovative research methodologies.  Activities includes, but are not limited to, concept testing, product optimization studies, product positioning studies, communications exploratory and ad tests, consumer segmentation and targeting guidance. 
• Manage all aspects of projects, including identifying market research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, implanting and analyzing research and reporting on findings. 
• Utilize a variety of secondary resources and collaborate with research counterparts to integrate diverse insights and expertise across the department. 
• Conduct thorough and careful analysis of data, gathers critical information, effectively prioritizes tasks and project to deliver quality solutions. 
• Communicate insights from research through reports and presentations to marketing and customer marketing management to ensure clear understanding of information.
• Ensure the integrity and correct interpretation of all market research information. 
• Facilitate multifunctional discussions around key business questions and use the input to build a research plan to get answers
• Represent the consumer/shopper/user on business unit team working closely with the Brand Manager. Together with the Brand Manager, the associate will build the insights foundation for the business unit team and drive forward the learning plan—designing and executing custom research to answer key business questions and leveraging scanner data, household panel data and other secondary data sources to answer key questions.
• Support additional total brand research projects such as packaging work and brand equity tracking
• Be the key facilitator of holistic business understanding by synthesizing data from various channels (FDMx, Retail Link, online portals, SPINS, Whole Foods) at the product category level and share out business results summaries via data dashboards.
• Enable better learning share-outs to project teams, BLT, Sales Directors and the larger SVG community, etc. 

KNOWLEDGE AND SKILL REQUIREMENTS

• 3-5 years of experience with working with market research
• Bachelor’s degree required and Master’s degree preferred
• Experience performing analysis for presentations using syndicated data (IRI, Nielsen, Spins)

DATA FACILITATION, GENERATION AND SYNTHESIS

• Own development of, alignment around and execution of key pieces of research
• Be adept at synthesizing existing data and new data into actionable findings to address key business questions
• Deliver clear, concise, timely results for all projects and clearly communicate any changes in the plan or timing
• Demonstrate basic knowledge of various research methodologies, when to deploy them and technical expertise around execution
• Integrity
• Develop self and others

 CONSUMER/SHOPPER EMPATHY

• Strong consumer and organizational listening skills
• Business acumen and passion for business action
• Ability to thoroughly synthesize disparate pieces of data and studies
• Ability to tell a compelling story from data
• Ability to take a strong stand for the voice of the consumer—even when it may be unpopular with the team

• Strong computer skills with emphasis on Microsoft Excel and PowerPoint
• Exposure to Nielsen/IRI software
• Willingness to lead team actions based on consumer/shopper understanding
• Clear verbal and written communication skills
• Influence and impact the organization
• Champion action
• Agility
• Speed vs perfection

 WORKING CONDITIONS

• Some travel required (4-6 times/year)
• Fast-paced environment
• Community requires active engagement in mission, vision, and values

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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualified applicants should send a current resume and cover letter to staffing@seventhgeneration.com.

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