Director of Digital Strategy

OVERVIEW

This is pivotal role in the development and evolution of the Seventh Generation business. We have a unique and passionate base of consumers who have huge potential as brand advocates. At its simplest, this role is about mobilizing our passionate consumer base into powerful advocates for the brand and driving consumer purchases through the use of digital media.

The Digital Director will lead the development of strategy and execution for Seventh Generation's digital marketing & operations.  This includes leading the brand's consumer "conversation and engagement calendar", building its social media and direct response programs, establishing its e-commerce business as a profit center and leading the thinking for our mobile platform development: Website content, e-commerce, partnership & community development, consumer research, marketing, and website technology.

This is a critical leadership role in the marketing organization and requires strong leadership across the business units, integrating digital media seamlessly into each key element of our strategic plans.

PRIMARY JOB DUTIES           

• Enhance SeventhGeneration.com to increase traffic and engagement, build a powerful rewards program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
• Build Seventh Generation into the leading social media home and personal care brand in social media as measured by the combination of the size of its fan base (per cases sold) and its interaction rates.
• Dramatically accelerate e-commerce sales, including programs with established and new e-tailers … making our internet site a key strategic function in the business for innovation, gifting etc.
• Create and maintain an expanded content platform.
• Optimize Search Engine marketing.
• Develop mobile marketing strategy and program.
• Upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.
• Manage dedicated digital staff as well as overseeing outside web developers.
• Work collaboratively as an acting member of the marketing leadership team.

ADDITIONAL JOB DUTIES

• Manage internet & e-commerce aspects of international sales.
• Commit to personal development and growth by actively participating in personal development initiatives and applying developmental thinking within the context of planning and executing work.
• Lead and manage others within the function through the embodiment of the company's core values.

 KNOWLEDGE AND SKILL REQUIREMENTS

• A minimum of 8 years' experience in the internet space, including at least 6 years as a Senior leader of digital strategy and planning
• Knowledge of e-commerce, social media, content management and ad serving systems
• Prior experience successfully managing, leading and developing a team of technical professionals
• Experience creating content and managing an editorial and/or marketing staff
• Experience creating SEO programs
• Willingness to continually embrace personal and professional development
• Must exhibit a passion for the company’s Mission, Vision and Values

WORKING CONDITIONS

• Office environment – no special conditions
• High volume of distractions and interruptions
• Managing multiple priorities in a fast paced work environment

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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualified applicants should send a current resume and cover letter to staffing@seventhgeneration.com.

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