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Effectively removes tough stains

Power out tough stains, dirt and grease with our NEW concentrated formula.  Our unique combination of enzymes and oxygen-based bleach work effortlessly to ensure your clothes stay fresh and clean.

  • Laundry Detergent
Laundry Detergent
  • Designed for standard and HE machines
  • Super-concentrated: use less, same great cleaning power
  • Free of optical brighteners and synthetic fragrances
  • Contains enzymes and oxygen-based bleach
  • Biodegradable formula
  • This powdered Laundry Detergent is packaged in 100% recycled paperboard, made from 60% post-consumer/40% pre-consumer content.

DID YOU KNOW...If every household in the U.S. replaced just one box of 112-oz. petroleum-based concentrated laundry powder with our 112-oz. plant-derived product, we could save 165,000 barrels of oil, enough to heat and cool 9,500 U.S. homes for a year! Learn more.

We create effective household and personal care products that help you care for the health of your family, your home, and our planet.

Average User Rating:

3.5
Read Reviews

Scents

Sizes

  • 112 oz., 70 loads

Ingredients

sodium carbonate (mineral water softener and alkalinity builder), laureth-6 (plant-based cleaning agent), sodium aluminosilicate (mineral water softener), sodium citrate (plant-derived water softener), sodium silicate (mineral alkalinity builder), sodium percarbonate (mineral-and oxygen-based stain removal agent), magnesium sulfate (mineral cleaning enhancer), sodium bicarbonate (mineral pH adjuster), lauryl polyglucose (plant-derived cleaning agent), cocos nucifera oil (anti-foaming agent), sodium carboxymethyl inulin (plant-based water softener and soil dispersant), protease and amylase (plant-derived enzyme soil removers), sodium carboxymethylcellulose (plant-based anti-redeposition agent), Real Citrus & Wild Lavender only: essential oils and botanical extracts*(citrus aurantium bergamia (bergamot) fruit oil, citral (derived from litsea cubeba), citrus grandis (grapefruit) peel oil, lavandula angustifolia (lavender) oil, citrus aurantium dulcis (orange) peel oil)) *d-Limonene is a component of these essential oils.
Trace materials are commonly present in cleaning product ingredients.

Material Safety Data Sheets

Reviews:

I'd been considering purchasing 7th Gen products for awhile now, and when I saw the laundry soap was marked 50% off (natural products don't sell too well in my area, unfortunately).

My first impression when I took the clothes out of the wash was that they smelled clean. They didn't smell like these crazy scents you see from Tide or Gain, they just smelled how clean clothes should smell. And when you're worried about additives in your products, the more simple something smells the more you can relax and know that there's no pesky chemicals.

I washed my clothes in COLD water, something I was a little leery about doing. But the soap worked wonders on my darks and multi's.

The only reason I give this a four star review is because I was missing a scoop in my box (something I read in the FAQs said this is apparently a common problem) and I had to put a trash bag over the box because it doesn't shut all the way. Normally I wouldn't mind but I have two very curious cats who love anything lavender.

I would highly recommend this product to all consumers. Don't underestimate the cleaning power of baking soda!

Good detergent, however, don't like the fact that the powder turns into a clumps after the first use because one cannot close the box properly after you unzipped the lid. Bad design! Does not work for me.

I live in a high-stain household - with a husband who works in building trades, two large dogs, and a young, stain-producing baby. The powder laundry gets out almost all of them. For the most stubborn, I just scrub in a little bit of detergent to the stain, let soak overnight, and then wash - voila! Did I mention that this is all in cold water, and the detergent dissolves perfectly? Love it!