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Our most technologically-advanced formula yet uses multiple enzyme systems to fight the toughest stains. This powerful formula is uniquely packaged in an innovative recyclable or compostable bottle, made from 100% recycled fiber. The entire packaging system (fiber bottle, pouch, spout, cap) system uses 66% less plastic than a typical 100 oz 2X laundry bottle - while delivering the same number of loads!
We create effective household and personal care products that help you care for the health of your family, your home, and our planet.
aqua (water), sodium lauryl sulfate (plant-derived cleaning agent), laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-derived pH adjuster), boric acid (mineral-derived enzyme stabilizer), calcium chloride (mineral enzyme stabilizer), protease, amylase and mannanase (plant-derived enzyme soil removers), essential oils and botanical extracts* in Geranium Blossoms & Vanilla only: (prunus amygdalus dulcis (sweet almond) oil, citrus aurantium dulcis (orange) peel oil, citrus limon (lemon) peel oil, pogostemon cablin (patchouli) oil, cedrol, litsea cubeba fruit oil, cananga odorata flower (ylang ylang) oil, citrus aurantium bergamia (bergamot) fruit oil, citronellol, vanillin, coriandrum sativum (coriander) fruit oil, beta-caryophyllene, eugenia caryophyllus (clove) leaf oil, pelargonium graveolens flower (geranium) oil), methylisothiazolinone and benzisothiazolinone (synthetic preservatives). Trace materials are commonly present in cleaning product ingredients. *Citral and d-Limonene are components of these essential oils.
Love it, love it, love it! Best smell in the world on the night of the shortest day of winter, sundried sheets washed in this detergent. The cardboard shell composts wonderfully and the plastic inner shell once you wash it out (use the rinse water with the detergent in the machine) is perfect as a filler ice pack in the freezer.
And it cleans great too!
As with all Seventh Generation products we are pleased with their performance and how friendly they are to the environment. In particular this packaging is above and beyond!
To see how we use the outer shell have a look:
http://www.redwormcomposting.com/reader-photos/seventh-generation-bottle...
I've been using Seventh Generation detergents for a while now - this new packaging makes me love it even more!
You've out done yourselves! I didn't think your product line could get better, but your new packaging has put you light years ahead of every one else. Your products work great, and the scents are beautiful, NOT offensive.
I have an 11 year old who is constantly active and a husband who is a contractor. They both come home filthy, and often. Your laundry soap works beautifully at getting out really tough dirt, stains and odors! Good job, PLEASE keep up the good work.
I haven't seen this in any of the stores where I can buy your laundry detergents. Is is going to stores? Or is it online only?